How The Weather Network delivers hyper-localized forecasts with AI avatars
INDUSTRY
Enterprise
Department
Localization
Location
🌍 Oakville, Ontario
TABLE OF CONTENTS
Communicate important information quickly.
The Weather Network delivers weather information 24 hours a day, 365 days a year to more than 40 million users a month across the various markets. Because the weather is location-based, The Weather Network needed a way to deliver more localized weather forecasts to every community.
To do that, The Weather Network created its first AI-assisted avatar using HeyGen. It doesn’t replace weather presenters on-air but enables them to use avatars in sponsored messages. With explicit consent from its meteorologists, the company can leverage AI to deliver hyper-local forecasts on a larger scale and provide an opportunity for communities and local economies to prepare for and respond to weather-related events.
Companies in the weather media and information services sectors are ideally primed to take advantage of the extraordinary power of AI to better communicate life-saving information, tell entertaining stories, and help people make everyday decisions," says Nana Banerjee, President and CEO of Pelmorex Corporation.
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Communicate important information quickly.
The Weather Network delivers weather information 24 hours a day, 365 days a year to more than 40 million users a month across the various markets. Because the weather is location-based, The Weather Network needed a way to deliver more localized weather forecasts to every community.
To do that, The Weather Network created its first AI-assisted avatar using HeyGen. It doesn’t replace weather presenters on-air but enables them to use avatars in sponsored messages. With explicit consent from its meteorologists, the company can leverage AI to deliver hyper-local forecasts on a larger scale and provide an opportunity for communities and local economies to prepare for and respond to weather-related events.
Companies in the weather media and information services sectors are ideally primed to take advantage of the extraordinary power of AI to better communicate life-saving information, tell entertaining stories, and help people make everyday decisions," says Nana Banerjee, President and CEO of Pelmorex Corporation.
Ready to create?
Produce studio-quality videos in 175 languages without a camera or crew.
Sign up for freeMade With HeyGen
Key Results
+38%
Sales
+70%
Productivity
+81%
Faster Video Creation
The Results
Cutting time and costs
After using HeyGen for less than a year, the impacts on both cost and time have been significant.
- The technology has cut post-production time in half, saving teams an impressive 3-4 months on average.
- Trivago successfully localized advertisements in 15 locations in three months—an achievement that wouldn’t have been possible without HeyGen.
Utilizing HeyGen’s text-to-speech feature
- Trivago uses the text-to-speech feature to quickly localize content for target markets around the world.
- In less than a year of utilizing HeyGen, Trivago has amassed TV ads 30 regions.