INDUSTRY
Enterprise
Department
Localization
Location
🌍 Harrisonburg, Virginia
TABLE OF CONTENTS
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Founded in 1992, Rosetta Stone uses cloud-based technology to help all learners read, write, and speak more than 30 languages. To localize ads, Rosetta Stone used HeyGen's AI video translation technology to translate ad creatives into Spanish, French, German, and Italian.
With HeyGen, they were able to cost-effectively expand paid advertising into additional markets and drive higher engagement and conversion rates:
- 75% lower production time and costs compared to manual translation
- 13% higher click-through rate for localized versions
- 9% increase in sales conversion rate from non-English viewers
- 5X increase in return on ad spend (ROAS) across Spanish, French, and German markets
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Translate a video in just a few clicks.
Founded in 1992, Rosetta Stone uses cloud-based technology to help all learners read, write, and speak more than 30 languages. To localize ads, Rosetta Stone used HeyGen's AI video translation technology to translate ad creatives into Spanish, French, German, and Italian.
With HeyGen, they were able to cost-effectively expand paid advertising into additional markets and drive higher engagement and conversion rates:
- 75% lower production time and costs compared to manual translation
- 13% higher click-through rate for localized versions
- 9% increase in sales conversion rate from non-English viewers
- 5X increase in return on ad spend (ROAS) across Spanish, French, and German markets
Ready to create?
Produce studio-quality videos in 175 languages without a camera or crew.
Sign up for freeMade With HeyGen
Key Results
+38%
Sales
+70%
Productivity
+81%
Faster Video Creation
The Results
Cutting time and costs
After using HeyGen for less than a year, the impacts on both cost and time have been significant.
- The technology has cut post-production time in half, saving teams an impressive 3-4 months on average.
- Trivago successfully localized advertisements in 15 locations in three months—an achievement that wouldn’t have been possible without HeyGen.
Utilizing HeyGen’s text-to-speech feature
- Trivago uses the text-to-speech feature to quickly localize content for target markets around the world.
- In less than a year of utilizing HeyGen, Trivago has amassed TV ads 30 regions.